Practical Reason
Document 01
The AI Opportunity Map
Every way to use AI we can find for your store, scored on what it could earn, how hard it is, and the risk. The top five picked out.
The Sprint · Step two
One week to find where AI can grow your store. A ranked plan, first flows live by Friday.
Your CMO spends the week inside your store and its numbers. They find where you're losing money, where the biggest gains are, and rank every fix by what it could earn. You also get your first email flows live, and it's all yours to keep either way.
You pay £1,500 up front. Go on to a monthly plan within 30 days and £750 comes off your first month, with no lock-in either way.
Before you book · two ways in
Start free, or jump straight in.
Most clients run the free audit first, sometimes weeks before booking. If you're not ready for a week of work, the audit is the right first step. It's free, and there's nothing to commit to.
FreeThe AI auditA simple check of whether ChatGPT, Claude, Perplexity and Gemini find and recommend your store, plus what your email list isn't earning. Report in your inbox within 24 hours.Free · 24 hours
£1,500The SprintFive days with your CMO, set up by the founder. We go through your whole store and its data, find the leaks and the biggest opportunities, rank every fix by what it could earn, and hand you a 90-day plan with your first email flows live. £750 comes off month 1 if you continue.£1,500 · 5 days
No pressure either way. The audit is always free. The Sprint is paid because it buys a week of our full attention.
The week, in days
Your CMO's first week, Monday to Friday.
Each day produces something real: four calls (3.5 hours in total), a shared document you can watch fill up, and the finished plan in your inbox by Friday evening.
Mon · Day 01Discover
Kickoff notes
- Read-only access, set up
- Goals agreed on the call
- First look shared with you
Tue · Day 02Diagnose
Where you're leaking
Email revenue11% / 27%
AI visibility1 of 4
Cart recoveryoff
Wed · Day 03Map
Ranked by earnings
1Email flows£11k/mo
2AI search
3Win-back
Thu · Day 04Plan
Ready to publish
✓ 3 flows approved
90-day build plan drafted, running costs worked out.
Fri · Day 05Decide
In your inbox
The AI Opportunity Map
+ 2 documents · PDF
Your time across the week: about 3.5 hours. One 60-minute kickoff, two 30-minute calls, one 90-minute wrap-up.
What you walk away with
Three documents. Yours to keep.
Whether you continue with us or not, everything from the Sprint is yours. Nothing vanishes if you don't sign up for more.
Practical Reason
Document 02
The 90-Day Build Plan
What we'd build first, second and third. What each costs to build and run, how long until it pays for itself, and what to ignore for now.
Practical Reason
Document 03
The Decision Document
One page to share with a partner or your team. The case for acting in plain business terms, and the case for waiting, stated honestly.
Live by Friday · what we need
Flows live by Friday from two read-only invites.
Live and earning before the week is out
During the week we also build your welcome, abandoned-cart and post-purchase emails in your Klaviyo or Mailchimp, published with your approval on Friday. If you don't continue, they're still yours.
You don't hand over the keys to get any of this. Two read-only invites, about ten minutes to set up, cover everything we need.
Invite 01
Shopify collaborator access
Shopify's built-in way to let an agency look without touching. You approve a request, scoped to orders, analytics and products. Read-only.
Invite 02
Your email platform
A view-level invite to Klaviyo or Mailchimp. List size, flows, campaign history, revenue per email.
That's it
Nothing else
No ad accounts, no social logins, no theme code, nothing financial. The flows we build go in as drafts. Nothing sends until you press publish.
Honest qualification
It works for some stores, not all.
The Sprint is for you if
- You're a Shopify store doing £500k to £10m a year in sales
- You have a working store, real customers, and some data
- You can name two or three things that aren't getting done well enough
- You'd rather pay for a working plan than a free pitch
- You can give us 3.5 hours in total across one working week
It's probably not for you if
- You've only just launched and aren't selling much yet. Worth a chat once you have some traction
- You want someone to promise AI will fix everything
- You can't make the call on your own tools and budget
- You want a generic plan, not one built around your store
- You're looking for the cheapest quote
A free call gets you a vague summary. £1,500 gets you a working plan by Friday.
Sprint questions
The ones we get asked.
Anything else, write to hello@practicalreason.co.uk.
Do I really need the paid Sprint, or can I skip to a monthly plan?+
You can skip it if you already know exactly what you want built. Most people don't. If we go ahead together, £750 comes off your first month, so the Sprint mostly costs you the week itself.
What do you need from me during the week?+
About 3.5 hours across the week: a 60-minute kickoff, two 30-minute calls, and a 90-minute wrap-up on Friday. Plus read-only access to Shopify and your email tool. We do the work.
Who actually does the Sprint?+
The founder, Arkish, from start to finish. No account managers, no junior staff handed your store. It's the first time we work together, so it gets full personal attention.
What if the plan says don't build anything?+
Then we say so. Some stores need to fix their checkout or pricing before AI helps at all. If that's the honest answer, the decision document says it, and we point you to who can help.
Can I see a sample map first?+
Yes, just ask. Send us an email and we'll share a version from a past Sprint, with the company name removed. You'll see the level of detail to expect.
Why only 12 places a quarter?+
The founder runs every one personally, and that fits 12 every three months. When a quarter is full, we tell you straight and book you the next slot.