A small team, a system, and one person you talk to.
We run paid ads and make the creative for online stores. A system reads the whole business every morning. People decide what it means, and the person you speak to is the one doing the work.
You talk to one person, and that person does the work.
There is no account manager passing notes to someone you never meet. The person on your calls is the person reading your accounts, making the changes and answering for them.
We keep the team small on purpose. It means we take on fewer clients, and the person you talk to knows your numbers without looking them up.
The system reads. People decide.
Every morning a system reads your orders, stock, margins, returns and ads, and checks each one against the others. Yes, some of it is AI. It does the reading and the first drafts.
People set the strategy, approve every ad and email before a customer sees it, and sign off every change to your budget. A person answers for all of it.
It was built on a real shop first.
The system was built running one British retailer’s ads every day, before we offered it to anyone else. The findings, the fixes and the numbers are written up, with a source for each figure.
Six rules you will see in the work.
- Read-only first.We start by reading your accounts. Nothing changes until you have seen what we found.
- Judged on your real orders.Ads are measured on the sales in your shop, after returns, not on what the ad platforms claim.
- A person signs off.Nothing reaches a customer, and no budget moves, without a person approving it.
- One published price.From £1,000 a month. No setup fee, and never a cut of your ad spend.
- No lock-in.30 days’ notice, any month.
- Everything we make is yours.The ads, the accounts and the data stay with you if you leave.
Who you are dealing with.
Every contract and invoice is with Parallel Agents Ltd. The registered office is for post and legal papers. The team works remotely across the UK.
- Company
- Parallel Agents Ltd
- Trading as
- Practical Reason
- Company number
- 17123782, registered in England and Wales
- Registered office
- 71-75 Shelton Street, London WC2H 9JQ
- Data protection
- Registered with the ICO, ZC120533
Start by seeing what we would see.
The free shop check runs 67 checks on your website and emails you the report in minutes. No logins, no call.
Or email hello@practicalreason.co.uk