Terms
The terms that cover this website and every service we sell. You pay month to month, there’s no lock-in, and everything we build in your accounts stays yours.
Agreement
These terms govern your use of the Practical Reason website and services. Practical Reason is the trading name of Parallel Agents Ltd (company no. 17123782, England & Wales). By using the site or buying a service, you agree to these terms.
Services
We provide AI-run marketing services for online stores: email flows and campaigns, AI search visibility, social, content, customer service and related work, as described on our pricing page. The free audit is informational and provided as-is.
The free checks and monthly plans
In short: the shop check and the ad account audit are free. Monthly plans renew each month until you cancel, with 30 days' notice.
The free shop check is an automated review of your public website, emailed to you. The free ad account audit is carried out by a person with read-only access you grant, and you may withdraw that access at any time. Neither creates any obligation to buy. Monthly plans are billed monthly in GBP at the prices published on our website, excluding VAT. They roll month to month, which means they renew automatically each month until cancelled. You can cancel with 30 days' written notice. There is no setup fee and no long-term contract. If you start a monthly plan within 30 days of your ad account audit, your first month is charged at half price. Advertising spend is paid by you directly to the platforms and never passes through us.
Content approval
Work that reaches your customers is submitted for your approval before it goes live. We are not responsible for content you have approved and published.
Platform access
In short: you give us the logins we need, we keep them safe, and everything we build in your accounts stays yours.
You grant us the access needed to deliver the service (for example Shopify collaborator access and an email platform invite). Credentials are stored securely and used only for service delivery. Anything we build in your accounts stays yours.
Liability
In short: if something goes wrong, the most we owe you is what you paid us in the 3 months before the claim.
Our total liability is limited to the fees you paid in the 3 months before any claim. We are not liable for indirect, consequential or incidental damages.
Intellectual property
Content created for you becomes yours on payment. We may use anonymised case studies and aggregate performance data in our marketing.
Governing law
These terms are governed by the laws of England and Wales.
Contact
Questions about these terms: hello@practicalreason.co.uk.