Case Study

British heritage footwear brand.
Complete marketing operation.

Established 1919. Northampton. British heritage footwear. A century of craft — and a digital marketing gap we closed entirely.

AI-generated product photography — heritage brogue shoe

AI-generated product imagery by Parallel Agents

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Marketing efficiency
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Posts per week
0
Email subscribers
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Days to live

Before & After

The transformation

Before Parallel Agents

  • 2-3 social posts per week, inconsistent
  • 1 basic email per month
  • No blog strategy
  • Ads running unmonitored
  • No performance reporting
  • Paying £0 (doing nothing)

After Parallel Agents

  • 13 posts/week across 4 platforms
  • 2+ email campaigns/week (DTC + wholesale)
  • Daily SEO-optimised blog articles
  • 80-rule ad intelligence engine, twice daily
  • 17-section weekly report from 13 sources
  • £2,500/mo (vs £12K+ agency equivalent)

The challenge

A heritage brand with 100+ years of history. They had the product and the story — but digital marketing lagged. Sporadic social posts, infrequent emails, thin blog, unoptimised ads.

They couldn't afford a £12–20K/month agency, and didn't have headcount for an in-house team. They needed everything — social, email, blog, ads, SEO, reporting — at a price that made sense. They needed a 3% revenue lift to break even. They got 7x.

What we built

Full marketing operation

Social Media

4 platforms / 13 posts per week

AI-generated product imagery tailored per platform. 90 unique visual combinations per product. Full approval workflow.

Email

DTC + wholesale / 2+ campaigns per week

DTC pipeline reaches 23K+ subscribers — £36 return per £1 spent. Separate trade pipeline serves 148 retail partners with dedicated content, no DTC data leakage. Full QA gates on every send.

Blog

Daily / SEO-optimised

Long-form guides on care, craftsmanship, styling. Published via Shopify with schema markup and internal linking.

Ad Intelligence

Google + Meta / twice daily

80-rule analysis engine. Negative keywords, quality scores, creative fatigue. Urgent findings sent to Telegram.

Reporting

17 sections / 13 data sources

Weekly report: funnel analysis, audience growth, email revenue, content performance, search terms, MER trends.

Timeline

5 days from zero to everything

Day 1–2: Connect

Platform connections. Brand voice, product catalogue, visual guidelines ingested.

Day 3–4: Generate

First content batch. Approval workflow tested. QA gates validated.

Day 5: Live

All pipelines running. Content publishing on schedule. Monitoring active.

Ongoing: Improve

Content iterating on performance data. New flows added. SEO compounding.

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