Clinics, trades and B2B

For businesses that sell by enquiry, not by basket.

When customers ask before they buy, money leaks between the ad and the reply. We join up the ads, the forms and the follow-up, so every enquiry gets an answer the same hour.

  • Ads
  • Forms
  • Follow-up
  • Reviews
  • Morning brief
01 AdsMeta, Google 02 EnquiryForm, call, message 03 ReplyThe same hour 04 Follow-upUntil yes or no 05 ReviewAsked for 06 ∴ Morning briefReads every step
What gets joined up

Six parts that usually sit in six places.

Most firms have all six already, in some form. They just never talk to each other.

  1. Ads judged on enquiries, not clicks.Meta and Google, measured on the enquiries that turned into paid work.
  2. Every enquiry lands in one place.Forms, calls and messages, each marked with the ad or search that brought it.
  3. A reply the same hour.A first reply goes out in your words within the hour. Anything that needs judgement goes to a person.
  4. Follow-up until it is a yes or a no.If someone goes quiet, they hear from you again. Nothing goes cold because a day got busy.
  5. Reviews asked for.When the job is done, the customer is asked for a review while it is fresh.
  6. A morning brief.Yesterday’s enquiries, where each came from, what each cost, and which ones went quiet.
Honest about fit

We will tell you if it does not fit.

This works for some firms and not others. If yours is one of the others, the audit says so, and you keep what we found.

Usually a good fit

  • Enquiries already reach you from your website, ads or Google listing
  • A new customer is worth enough that a lost enquiry hurts
  • You could take on more work if more came in
  • You pay for ads now, or are ready to

Probably not, yet

  • Nearly all your work comes by word of mouth, and you like it that way
  • You are already booked up for months ahead
  • Nobody can take a call or answer a message during the day
  • You want a new website more than you want more enquiries
Free, done by a person

Ask for a free audit of your ads and enquiries.

A person looks at your ads, your website forms and how fast enquiries get a reply. Read-only. You get a plain written summary, and our honest view on whether we can help.

  • Read-only
  • No call needed
  • Yours to keep
Where you advertise now (tick any)

We use this only to reply. How we handle it.