The work, in the only currency that counts. Real numbers, no cherry-picking.
We measure ourselves on one thing: the revenue we move for the stores we look after. Here is the account we run today, in full. The name is removed at their request, the numbers are rounded, and nothing is invented.
Every number below is from a store we run. We estimate low, report the real figure each month, and remove anything that would identify the brand.
Real results, de-identified.
Our client would rather their competitors didn't know exactly what's working, so we remove the name and round the figures. What you see is what the store actually did with us, not a best-ever cherry-pick. Where a number is an estimate, we say so.
The story below starts where the store started, shows what we changed, and ends on the number that moved.
From 9% to 24% of revenue from email, in five months.
A century-old British menswear brand with a devoted customer base and a neglected email channel. Great products, almost no automation, and invisible when shoppers asked an AI what to buy.
We started with the Email Marketer: the four core flows rebuilt, campaigns written in the brand's voice with on-brand images, and the list segmented by what people actually buy. Then we added AI-search so the brand started showing up in answers.
The email finally sounds like us, and it's quietly become the best-performing channel we have.— Marketing lead, heritage footwear brand
Honest numbers, the same way every time.
Email's share of revenue comes straight from Klaviyo or Mailchimp. AI visibility is measured by asking the assistants the questions your buyers ask and counting how often you're named. We estimate low, show the real figure every month, and never count a number we can't stand behind.